Good Group
Profit for non-profit
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Good Group

All business should be social business

 

Premium Hospitality with a Cause

We believe in people. It’s actually that simple.

We want to redefine the model of how business is done – combining doing business with doing good – with a best in class guest experience at the core, and founded Good Hotel Group.

We are a non– dividend company built on entrepreneurial spirit, and the belief that one day, all business should be sustainable and give back to the communities they are in.

 

Mission

➤ building places WHERE GREAT experiences HAPPEN

➤ Invest in people & long-term change

➤ GENERATE Profit for non-profit

➤ Create SELF-SUFFICIENT COMMUNITIES

➤ Work towards the day All business is social business

 

 

 

Stay Good, Do Good

The one thing that Good Hotels always have in common is the contribution they make to the local community while offering a personalized, authentic experience. These are our 3 Do Good Pillars.  


TRAIN UNEMPLOYED FOR SUCCESS

The Good Training program offers long–term unemployed locals custom–made hospitality training and the chance to build a new future. 


STIMULATE LOCAL BUSINESS

Good Hotels are rooted in the local community. Ingredients, materials and labour are all locally sourced from small business owners and craftsmen.

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EDUCATE CHILDREN

We invest in the education of children of low–income families living in and around the mountain villages of Antigua, Guatemala.

 
 

 
 
We’re not a charity – we’re a profit for non-profit business. We focus on self sustainability to create real, long-term change.
— Marten Dresen, FOUNDER GOOD GROUP
 
 

 
 

Good Hotel Group

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UnITED KINGDOM | LONDON

After popping-up for a year in Good Hotel's hometown Amsterdam, the floating platform – once prison barge –continuted its journey to London and now calls the historic Royal Victoria Docks home.

Think pure industrial design, unique waterfront location, communal living room and unique rooftop terrace – all with a view every Londoner would love to wake up with.


GUATEMALA | ANTIGUA

This is where it all started. Marten was traveling in Guatemala, when he befriended a little girl with no shoes. The pair of shoes he gave her led to the founding of the NGO Niños de Guatemala in 2006, and later the founding of Good Group in 2012. 

Once private mansion, now a unique boutique hotel featuring a contemporary design in the heart of UNESCO protected Antigua. 

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2020 PLAN

Good Group is planning to open another 5 properties by 2020. We'll go where touristic demand meets the needs for development.

They might be another pop-up, converted mansion, industrial warehouse, or something completely different, but the components of a unique location, up-cycling real estate and the roll-out of our good training program will always be present.

 
 
 

 
 
 
 

 
 

Good Training

Good Training is a customary training program developed by the Good Hotel Group. Unemployed that live in and around the area of the Good Hotel are recruited and offered a chance for a new future. Whether they are long-term unemployed, single illiterate moms or come from disadvantaged communities, the focus is on self-development and giving them the knowledge and experience to become true hospitality professionals.

During Good Hotel's pop-up year in Amsterdam, we followed some of our trainees while the Good Training program was setting them up for success. Follow Chavelli & some of her fellow trainees in their personal journey, moving out of state welfare. 

 
 

PART 1: A CHANCE FOR A NEW FUTURE

Good Hotel invited the first group of 25 unemployed ‘Amsterdammers’ looking for a new chance & trained them for a new future in hospitality. 


PART 2: THE FIRST CONTRACT

After the first 3 months of intensive training, the trainees are ready to take the next step. The first Good Hotel opens and Chavelli is the first trainee to receive a job offer.


PART 3: TOWARDS A JOB – THE MOVE

The first group of Good Trainees are ready to take their next step: the move towards their new job. A look back on their journey, and the trainee's employers about their new-hires' potential.

 

Join us

We are a group of open-minded global citizens that believe in the power of community. We want to actively be and feel part of this world, and believe that comes with a responsibility. Joining us in our mission – to make all business social – can in different forms and ways. We might not have them all figured out, but hell, do we want to hear your ideas and see how, together, we can create long-term change. Let's do this.