Good Group
Profit for non-profit


Invest in people


Regardless of your means, we make 'doing business' and the opportunity to 'invest good' available to the individual, entrepreneur and start-up too.


In 3 bullets


locals get equipped with the skills and work experience they need to launch long-term careers and increase their earning potential.


are able to experience true immersion in the local destination through local staff and community run programs. 


are being assisted to become self-sufficient, using tourism as a powerful force.


...what you want to create is a model that’s self-sustaining, because people want to buy products that are inherently good.
— Marten Dresen, interview Financial Times


How you can join our mission

When you're solely looking for investments to fill your bank accounts and achieve profit maximisation, we'd recommend you to close your browser window. When we talk investment, we're referring to the kind that maximizes people's potential, contributing to the world. And one that actually might leave you with a good feeling too.

With us, everyone can invest in the future. Whether that is 50 dollars or several million. No matter what your capabilities financially are, there is always the option to do good.


from 5 000 USD






YOU SUPPORT NGOs and long-term unemployed locals. Profits are re-invested and go into offering education and training to those in need of a new future.

YOU GIVE kids living in poverty access to quality education, nourishment and social wellbeing. 

YOU ENABLE Good Hotel Group to establish and impact more destinations around the globe, offering Premium Hospitality with a Cause.

IN RETURN, YOU GET the most genuine service in a beautifully designed hotel, enabling you to connect with the destination and other travellers alike. Traveling is the only that makes you richer.

IN RETURN, YOU GET to see kids change the course of their lives towards a better future.

IN RETURN, YOU GET a solid investment with long-term focus and gains, tax-deductions, have valuable impact and a contribution to a better tomorrow.





We move people out of unemployment and poverty by giving them access to training, education and employment opportunities, helping them build a sustainable future. 


To increase income for the poor and unemployed in underprivileged communities & helping them make self-sufficient. 


Long-term unemployed and people living in underprivileged communities are not given the chance for employment and consequently, they do not get the opportunity to break their cycle of poverty. 


Good Hotel provides local unemployed with training and job opportunities, helping them re-integrate into the work-cycle through a custom-made Good Training program. 

Good Hotel also provides work opportunities to poor communities and supports local and family businesses, helping these communities to become self-sufficient. All profits of the business are re-invested in people.

Achievements to date in numbers


cumulative trainee count since opening pop-up year in Amsterdam mid-2015


directly impacted income dependents


cumulative people impacted