Good Group
Profit for non-profit

IMPACT 19.07.2018

Our impact

GHAntigua mama classes.jpg

Making a good difference.

Profits to our partner non-profit

In our first year Good Group donated $80,000, and we are on track to donate $500,000+ per year to our NGO partner Ninos de Guatemala. NDG has built three schools providing quality education for 500+ students in poor rural Guatemalan communities. We will soon also be donating to our Global Good Foundation to support additional causes and non-profits around the world that focus on education and entrepreneurship.

Good Trainee programme

Our 3-month paid hospitality programme for unemployed locals gets results and changes lives. In our first year Good Hotel London had 43 trainees, 72% landed a new job after their training. Good Hotel Amsterdam trained over 100 people each year, with 70% finding employment. Good Hotel Antigua works closely with our local NGO partner, and the single moms of the NDG schools are the majority of the trainees and employees at our hotel in Guatemala, with 14 of the 20 employees being parents of NDG kids. This brings our total number of Good Trainees across 3 locations to over 250 date. That's 250 people who have been given opportunities that didn't exist before Good Hotel, the impact of which will have lasting effects for these people and their communities for years to come.

With your support we can, and will, do more. 

We have plans well underway to keep expanding the Good Group model further, and further. 

Booking.com                                                                                                                                                                                                                        We continue to make strategic partners to pursue our social business goals. Together with Booking.com, we have created special platform whereby Booking.com will give 8% of each reservation towards Good Groups charitable giving on any booking made on this platform.

The Conduit                                                                                                                                                                                                                         We have also partnered with The Conduit, a members club in Mayfair, which serves as a home for a diverse community of people passionate about social change.  The Conduit acts as a catalytic platform for individuals tackling some of the most pressing challenges facing us today. We will collaborate by giving the opportunity for some of our Good Trainees to continue their journey at a socially mindful organisation, spreading the GOOD vibes even further.

Expansion of the Good Hotel group                                                                                                                                                                                Over the next 5 years, Good Hotel will be expanding into the following locations:

  • GOOD HOTEL ROTTERDAM 
  • GOOD HOTEL GUATEMALA CITY 
  • GOOD HOTEL AMSTERDAM 2.0
  • GOOD HOTEL NEW YORK
  • GOOD HOTEL LONDON CENTRE
  • GOOD HOTEL SYDNEY
  • GOOD HOTEL MADRID
  • GOOD HOTEL RIO DE JANIERO  
  • GOOD HOTEL LONDON WEST

Additionally, we will start the Good Boutique Collection with unique, individual properties that focus on local collaborations, personal service and authentic experiences as well as strict criteria for training, sourcing, footprint, staffing and NGO involvement.

How you can make an impact.

from 5 000 USD

AMSTERDAM

NEW YORK

MADRID

GUATEMALA CITY

RIO DE JANEIRO

YOU SUPPORT NGOs and long-term unemployed locals. Profits are re-invested and go into offering education and training to those in need of a new future.

YOU GIVE kids living in poverty access to quality education, nourishment and social wellbeing. 

YOU ENABLE Good Hotel Group to establish and impact more destinations around the globe, offering yet more premium hospitality with a cause.

IN RETURN, YOU GET the most genuine service in a beautifully designed hotel, enabling you to connect with the destination and other travellers alike. They say 'travelling is the only thing you buy that makes you richer'.

IN RETURN, YOU GET to see kids change the course of their lives towards a better future.

IN RETURN, YOU GET a solid investment with long-term focus and gains, tax-deductions, valuable impact and a contribution to a better tomorrow.