Good Group
Profit for non-profit

JOIN 30.07.2018

Join the community


People are at the heart of everything we do.

We would cease to exist without the people who continue to inspire and support us. There are many ways you can get involved and spread the Good vibes even further.

You can join us in our mission by:


Good details...

become a trainee

Every Good Hotel offers the unique Good Training programme to provide local long-term unemployed people with a chance to build a new future. Each Good Hotel works side-by-side with local authorities, NGOs and training partners. Trainees are first and foremost recruited on personality, not their CV or background.

The training consists of three phases. First begins with a practical and theoretical phase where the trainees are introduced to each department and aspect of the hotel's operation. Next, the trainee will chose a specific career path in consultation with the trainee's personal career coach. After successful completion of the traineeship, the candidate is offered a full-time contract and salary at Good Hotel, where the on-the-job training will commence. Then mediation towards the local hospitality industry will take place. While the trainee continues to work at Good Hotel, a permanent job is found with one of our hotel partners. A guided path towards a new future.


partner with us

In each Good Hotel location, the training team works closely with different partners, government institutions and NGOs. All partners play an important role in the trainees' journey from recruitment until permanent placement. We work closely with local city councils to select and recruit the long-term unemployed, including nearby hotel schools, recruitment specialists, and hospitality professionals, just to name a few. At different stages of the Good Training process, they all contribute and share their knowledge, assist with personal guidance and the successful re-integration of the trainees.

In each location, we also select and work with a handful exclusive hotels partners who get the opportunity to interview the Good Training graduates first hand. We select our partners carefully as we believe our trainees deserve nothing but the best. Our focus is on long-term partnerships and success for all involved, always. 

let us support your ngo 

For interested NGOs, there are two major opportunities on the table. The first one is becoming one of our recognised NGO partners that receives support through the donations we receive from our direct hotel bookings. There is a firm selection procedure in place and strict criteria to be met, but we welcome your interest. 

The second one is for NGOs looking for accommodation in our hotels. If you are an NGO, we'll do our best to offer you a discounted corporate rate, and on top of that, we'll donate a fixed amount, per room per night, straight back into your NGOs account to support your cause (5 USD in Good Hotel Antigua, 5 GBP in Good Hotel London). Reach out to the sales team of each property to establish an NGO rate for your business. 



Wherever Good Hotel is established, we focus on contributing and supporting the local economy, and more specifically, family-run and small businesses. We want to help develop the area and stimulate entrepreneurship. This starts with the development of the property, local touches in the design, working with local craftsmen, suppliers and staff.  

Good Hotels are platforms of opportunity for local businesses and creatives too. Think art installations by neighbourhood students, food collaborations with local chefs, supplier pop-up events, Good Business days with workshops and best-practices on how to implement the social part into your company's mission, music gigs, yoga classes. Our doors our open, and we want to work with our local communities to create amazing events and interesting experiences for our guests and our people.

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Join the Good Hotel Group

We are working on building a collection of Good Hotels and aim to open another 5 locations by 2022. We want to share our knowledge, scale the social impact and continue to shake up the hotel industry. Next to Good Hotel Group's own operated properties, we will be building a Good Hotel Boutique Collection of unique, individual properties that have their focus on local collaborations, personal service and authentic experiences. 

Whether you want to become a member of our Good Hotel Collection programme, or simply want to join our Good Booking platform and offer your guests the chance to support the local community while traveling – we'd love to hear from you. 

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For like-minded companies and organisations that are committed to positive social impact, great news, you have the opportunity to raise the bar and do more Good.

When you commit to a certain room volume per night, we offer our corporate partners a special discounted rate.  All while your guests experience genuine service in great locations and beautifully designed hotels. Reach out to our local sales team to enquire for your custom corporate and meeting and events rate.