Good Group
Profit for non-profit

STAY WITH US 15.07.18

Stay at Good Hotels

Good Hotel London - living room reception area.jpg

More than just a hotel.

We offer our customers beautiful service and stunning settings, alongside an inspiring story and exciting mission.  

Each and every Good Hotel works very closely with their local community, partnering with charitable causes, promoting local business and offering the unique Good Training programme to afford local people new opportunities.

As well as this, our guests should expect premium hospitality - but not in a complicated or traditional sense. You can count on creative design, clean lines, and spaces that foster fun experiences, teamed with honest service and authenticity. 


Good Hotels



➤ AMSTERDAM | RE-opening 2018

➤ MADRID | opening 2019

➤ NEW YORK | opening 2019

➤ Guatemala city | opening 2020






Good Hotel Antigua

Imagine a former private mansion, minimalistic design infused with local touches, personalized service and a social business model in the heart of UNESCO-protected Antigua, Guatemala.

Rooms feature traditional washing sinks, private patio’s, open air showers and spacious loft-like mezzanines. Dominated by a serene luxurious atmosphere, spaces are lush and gradually blend, as does their function. It's a place where creativity is uplifted and people gather and hang-out. 


More info

Since September, 2016
Permament Location

Niños de Guatemala

Local, authentic experience in a contemporary designed setting

Key features

• 20-room boutique hotel; 4 star
• Located on a quiet street in the heart of the old town
• Garden, Kitchen, Living Room – one open space

Stay Good, do Good

• Training & employing single mothers, often illiterate
• Partnerships with small and family-run local businesses
• "Made by Moms" programme – stimulating entrepreneurship
• All profits go to the local NGO partner




Good Hotel London

Imagine a re-designed floating platform, pure industrial design, unique waterfront location, living room and rooftop terrace - all with a view every Londoner would love to wake up with.

The floating platform launched in Amsterdam and continues its journey in the docklands of East London. Before the crossing of the North Sea, 4 suites, panoramic windows & a green rooftop terrace were added. Also did the exterior receive a face-lift. 

The hotel introduced social business into the London hotel scene upon opening and is a social hub to connect, share and feel part of the neighborhood. 


More info

Since December, 2016
Will stay for 5 years, until 2021

Niños de Guatemala

A floating platform, rooftop-terrace, community feeling and escape from the city whilst in the heart of it. 

Key features

• 148-room floating hotel; 4 star
• Great location with easy underground, DLR and cable car access
• Unique water views over River Thames and London with beautiful rooftop bar

Stay Good, do Good

• Training & employing long-term unemployed locals
• Partnerships with small and family-run local businesses
• 5 GBP per room per night, from all direct bookings, goes directly to the NGO partner


Good Trainee Living Room


Good Hotel Amsterdam

The floating Good Hotel Amsterdam was the first Good Hotel to open worldwide and stayed in the heart of Amsterdam for the course of a year. 

The hotel was an abandoned platform (a former detention platform) which was re-purposed into a 144-room hotel which trained 96 long-term unemployed locals and helped 70% move successfully out of state welfare.

The unique business model of Good Hotel was awarded with a REBEL award by LE in Miami in 2015 for biggest innovation/disruption in the hotel industry. 


More info

Popped-up from July 2015 until June 2016

Niños de Guatemala; Dienst Werk en Inkomen Amsterdam

Popped-up for a year in the heart of Amsterdam before continuing its journey to London.

Key features

• First Good Hotel to open worldwide
• Re-purposed 144-room floating platform
• Stayed for one pop-up year in the centre of Amsterdam

Stay Good, do Good

• Trained 96 long-term unemployed locals
• 70% trainees have now a permanent job
• Partnership with 7 well-established hotels brands