Good Group
Profit for non-profit



Each Good Hotel partners with local NGO’s, educational institutions and offers the unique Good Training program. A custom-made training program which offers hospitality training to individuals from disadvantaged communities, helping them to integrate in the job market and give them a real perspective on a better future.

Getting the best out of people is the personal motivation of Marten Dresen and why this business model took shape. But this is not what guests see when looking at the brand initially. They are able to experience premium hospitality. Not in a complicated or traditional sense. It’s not about having walls decorated with freshly cut roses, but it’s about the ability to really connect and get to know the destination – pure designs, honest service and local collaborations.

All activities of the Good Hotel are profitable but run on a no-dividend-model.


Good Hotels



➤ AMSTERDAM | RE-opening 2018

➤ MADRID | opening 2019

➤ NEW YORK | opening 2019

➤ Guatemala city | opening 2020






Good Hotel Antigua

Imagine a former private mansion, minimalistic design infused with local touches, personalised service and a social business model in the heart of UNESCO-protected Antigua, Guatemala.

Rooms feature traditional washing sinks, private patio’s, open air showers and spacious loft-like mezzanines. Dominated by a serene luxurious atmosphere, spaces are lush and gradually blend, as does their function. It's a place where creativity is uplifted and people gather and hang-out. 


More info

Since September, 2016
Permament Location

Niños de Guatemala

Local, authentic experience in a contemporary designed setting

Key features

• 20-room boutique hotel; 4 star
• Located on a quiet street in the heart of the old town
• Garden, Kitchen, Living Room – one open space

Stay Good, do Good

• Training & employing single moms, often illiterate
• Partnerships with small and family-run local businesses
• "Made by Moms" program – stimulating entrepreneurship
• All profits go to the local NGO partner




Good Hotel London

Imagine a re-purposed floating platform in a unique waterfront location, industrial features, open-plan design with true 'living' rooms at its heart, add a beautiful rooftop terrace with some of the best views in London and you will have imagined the Good Hotel London.

This floating platform launched first in Amsterdam, then crossed the North Sea to continue its journey on the Royal Victoria Dock of East London. 

The hotel introduced social business into the London hotel scene upon opening and is a social hub to connect, share and feel part of this ever expanding neighbourhood. 


More info

Since December, 2016
Will stay for 5 years, until 2021

Niños de Guatemala

A floating platform, rooftop-terrace, community feeling and escape from the city whilst in the heart of it. 

Key features

• 148-room floating hotel; 4 star
• Great location with easy subway, DLR and cable car access
• Unique water views over River Thames and London

Stay Good, do Good

• Training & employing long-term unemployed locals
• Partnerships with small and family-run local businesses
• 5 GBP per room per night, from all direct bookings, goes directly to the NGO partner


Good Trainee Living Room


Good Hotel Amsterdam

The floating Good Hotel Amsterdam was the first Good Hotel to open worldwide and stayed in the heart of Amsterdam for the course of a year. 

The hotel was an abandoned platform (a former detention platform) which was re-purposed into a 144-room hotel which trained 96 long-term unemployed locals and helped 70% move successfully out of state welfare.

The unique business model of Good Hotel was awarded with a REBEL award by LE in Miami in 2015 for biggest innovation/disruption in the hotel industry. 


More info

Popped-up from July 2015 until June 2016

Niños de Guatemala; Dienst Werk en Inkomen Amsterdam

Popped-up for a year in the heart of Amsterdam before continuing its journey to London.

Key features

• First Good Hotel to open worldwide
• Re-purposed 144-room floating platform
• Stayed for one pop-up year in the centre of Amsterdam

Stay Good, do Good

• Trained 96 long-term unemployed locals
• 70% trainees have now a permanent job
• Partnership with 7 well-established hotels brands